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In case you missed the marketing memo, sonic branding is a thing right now. Subway recently created the world’s first grime track made from plant sounds, and even Adweek has its own distinct musical signature.
But a new CBD brand called Enjjoy has gone a step further than just creating a sonic stamp for its direct-to-consumer launch. The startup, from Nevada-based parent company Qualis Standard, has released a fully composed soundtrack under the cheeky title Now That’s What I Call CBD Volume 10 a riff on the long-running Now That’s What I Call Music franchise.
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