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W hat was supposed to be a year of recovery for the radio business turned out to be another painful year of transition. Although business was positive for the first three months of 2004, demand for radio time never gained momentum, and analyst after analyst began to readjust forecasts. By the end of the summer, pundits were looking to fourth quarter to pick up the slack.

“The biggest issue for radio has been the economy as a whole,” notes Sue Johenning, executive vp and director of local broadcast for Initiative Media.

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