Liquid Fire Adds 3 Clients, Gains Momentum

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Liquid Fire has taken steps to establish itself as a small player with big ambitions, adding Alpha Industries, Entegrity Solutions and Shear Madness to its expanding client roster.

“Our continuing success validates us and [confirms] that we’re on the right track,” said agency partner Wayne Fritsche.

In March, principals bought the Boston-based shop (founded as Chili Pepper)back from Digital Goods, which had purchased the boutique in May 2000.

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