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Liquid Fire has taken steps to establish itself as a small player with big ambitions, adding Alpha Industries, Entegrity Solutions and Shear Madness to its expanding client roster.
“Our continuing success validates us and [confirms] that we’re on the right track,” said agency partner Wayne Fritsche.
In March, principals bought the Boston-based shop (founded as Chili Pepper)back from Digital Goods, which had purchased the boutique in May 2000.
The agency was recently assigned a role by the long-running play Shear Madness, a comedy that takes place in a unisex hair salon and enlists the audience to help solve a murder mystery.
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