Liquid Fire Adds 3 Clients

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Liquid Fire has added Bright Horizons, Iguana Interactive and BJ’s Wholesale Club to its client roster.

Formerly Chili Pepper, principals at the Boston agency in March bought it back from Digital Goods, which had purchased the creative boutique in May 2000.

“They wouldn’t sell the name back, but [we] bought everything else,” said Alex Morrow, president of Liquid Fire.

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