Liquid Death Scored With Its Regional Super Bowl Ad Starring Hard-Partying Kids

The brand lost its $50,000 bet on the underdog Bengals but spurred online chatter about its 'drunk' children commercial

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Liquid Death may have lost its $50,000 bet on the Cincinnati Bengals, but the renegade canned water company saw a big payoff from its regional commercial filled with hard-partying children.

The controversial spot—which aired in 23 major markets including New York, Chicago, Los Angeles, Philadelphia and Dallas—used a cover of the Judas Priest classic “Breaking the Law” as the soundtrack to a raucous gathering of 8-year-olds binge drinking the brand’s still and sparkling water.

They’re not drunk, even if Liquid Death’s tallboy packaging hews closely (and purposely) to alcohol branding.



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