Liquid Death Launches Water Giveaway in Georgia So That 'Thirst Dies and Democracy Lives'

The renegade brand partners with nonpartisan group HeadCount so the state's voters can 'hydrate and be heard'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Liquid Death, saying it wants to ensure that “thirst dies and democracy lives,” has partnered with nonpartisan voter registration group HeadCount to help Georgia residents “hydrate and be heard” for the midterm elections.

The water giveaway comes as early in-person voting has begun in the Southern state, with more than 1 million residents showing up already, a dramatic jump from 2018’s turnout, per The Washington Post.

A controversial new state law, passed last year, bans food and beverage hand-outs within 150 feet of a polling place or 25 feet from a line of voters.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in