Lippert Critiques Retro Cereal Boxes

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Forget about your sluggish digestive system and/or your borderline cholesterol problems. Instead, let’s go back, back, back to a time when we innocently ate sugarcoated fluorescent cereals at the breakfast table and “read” the boxes even before we knew how to identify the alphabet.

They’re as reassuring as footie pajamas, these retro cereal boxes that General Mills has re-created and distributed through Target. What a smart marketing move and a genius way to redefine comfort food at a tough economic time — by providing comfort kitchen art!
 
Even if your parents refused to buy them, why do these faithful updates of the originals of Trix, Cocoa Puffs, Lucky Charms, etc.,

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