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Cannes Lauds BBDO
At the 44th International Advertising Festival in Cannes, France, BBDO became the first American Agency of the Year. The Grand Prix for film went to Sweden’s Paradiset DDB, and London’s Leo Burnett won one for print work. See page 2

______

out of the fat fryer
and into the fire
In its search for
solutions following the “Campaign 55”
fiasco, McDonald’s
is staging a creative shootout between Leo Burnett and
DDB Needham, with lead agency status on the burger chain’s $600 million account as the likely prize.
(See page 3)
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