Lions Clubs Expand Fight Against Blindness Into First Global Push

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Lions Club International today launches its first global image campaign with a mix of broadcast and print advertising and public relations programs to spotlight the organization’s work to combat blindness.
The first phase begins today with ads in USA Today, USA Today International and international editions of the Wall Street Journal. Headlined, “Our vision is a world where no one loses theirs,” the ads explain Lions Clubs’ efforts to prevent blindness and provide services for the sightless.

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