Linus Karlsson Exits Mother’s N.Y. Ops

Linus Karlsson, founding partner of Mother New York, is leaving the agency, and is expected to take the creative reins of another shop.

Paul Malmstrom, agency co-founder and Karlsson’s longtime creative partner — together they are known in the business as “The Swedes” — said, “We will miss Linus, but we’ve built a strong, multi-disciplinary creative leadership team that is centered around our independent, unique way of thinking and the creative we continue to bring to every agency client.”

Malmstrom and Karlsson (pictured) worked as a team for the last 20 years, launching their careers in Sweden at Paradiset DDB in Stockholm. They first made their mark in America when they joined Fallon, Minneapolis, in 1997, where they created the controversial “Dick” campaign for Miller Lite, the Jukka Brothers for MTV and Buddy Lee for Lee Jeans.

The pair was recruited to launch the U.S. arm of London-based independent Mother in 2003.

“The industry always seems to turn to Mother when they’re looking for creative leadership,” said Robert Saville, founding partner of Mother in London. “If only we could get a recruiting fee. Kidding aside, we wish Linus success in whatever role he pursues. He’ll always be a part of our history, as well as a friend.

Mother’s clients in New York include Target, Johnson & Johnson, Stella Artois, Dell and NBC Universal.