Lintas:Campbell-Ewald Creates Shop to Service Chevrolet Dealers By David Kile

DETROIT - In an attempt to begin cutting into some $180 million of Chevrolet dealer association ad spending it has heretofore not been

The group, called the Retail Automotive Division, appears to be based on J. Walter Thompson’s Regional Advertising Group, which services the majority of Ford Dealer Associations. To run RAD, Lintas has tapped Nicholas J. Popely, a longtime auto specialist from JWT, who has most recently working with dealer groups in Atlanta, Boston, Rochester, N.Y.