LinkedIn Editorial Is Now LinkedIn News, With an Eye to Expanding Brand Awareness Globally

Rebranding aims to drive editorial recognition and build user trust

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LinkedIn is rebranding its editorial team from LinkedIn Editorial to LinkedIn News after undergoing a redesign to bring more visual consistency to the vertical.

The professional network began a thorough branding overhaul, called Project Otis, two years ago to revamp its logo, typography, colors and shapes. Updates started appearing on the site last June.

The next steps of Project Otis are being rolled out globally this week, with the rebranding of LinkedIn News and corresponding distinctive visual identity.

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