LinkedIn Editorial Is Now LinkedIn News, With an Eye to Expanding Brand Awareness Globally

Rebranding aims to drive editorial recognition and build user trust

a computer screen showing a linkedin news page
The new color palette for LinkedIn News leans toward the warmer end of the spectrum. LinkedIn

LinkedIn is rebranding its editorial team from LinkedIn Editorial to LinkedIn News after undergoing a redesign to bring more visual consistency to the vertical. David Cohen is editor of Adweek's Social Pro Daily.