on-line drive

Want to test drive a BMW and tour Napa Valley wine country This summer?

Those with access to the Internet can as part of a promotional partnership between BMW of North America and Apple Computer.

The ‘BMW CyberDrive’ kicks off June 23 with a 21-day digital exploration of cool sites and wonders of the world on the Internet.

Would-be test drivers register to take part in the excursion on BMW’s site (located at www.bmwusa.com). They receive a password to log on to the CyberDrive site and a ‘virtual vehicle,’ a BMW that can be customized to suit their preferences.

The itinerary begins with a visit to great roller-coasters of the world. On the second day, participants can design their own golf courses. The journey also includes a look at the Trans-Siberian railroad and a balloon tour of Napa Valley’s wine country.

The virtual tour is made possible by Apple Computer’s Internet servers and QuickTime Media Layer technology.

On-line drivers have a chance to win prizes, including a one-year lease of a BMW Z3 Roadster and an Apple Power Macintosh 6500 Creative Studio.

BMW agency Fallon McElligott in Minneapolis is creating a print campaign touting the CyberDrive program.

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