Lindt & Sprungli Taps Gotham

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Gotham last week added a small but potentially high-profile account, overcoming Earle Palmer Brown for the $1-3 million advertising account of Lindt & Sprungli USA.

Gotham, a New York-based unit of the Interpublic Group of Cos., outpaced crosstown shop EPB in the final round of a three-month review guided by Pile and Co., the Boston consulting company.

The client in Stratham, N.H., the U.S. arm of the Swiss chocolatier, has done little media advertising in recent years and there was no incumbent on the account.

Despite the modest budget, the slow business climate and Lindt’s internationally recognized name inspired several sizable players to participate in the pitch.

Gotham, in fact, was one of the largest contenders, claiming more than $500 million in annual billings.







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