Lincoln Luxury Truck to Play on Super Bowl

NEW YORK Lincoln Mercury will kick off a campaign for its Lincoln Mark LT luxury truck on Feb. 6, with the Ford division’s first Super Bowl spot in more than 10 years.

The effort also includes a tie-in with Sports Illustrated in Jacksonville, Fla., site of Super Bowl XXXIX.

The truck will be promoted in a 30-second spot, via Young & Rubicam, Detroit, during the first half of the game.

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