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CHICAGO Lincoln Financial Group has placed creative and media duties on its $30 million advertising account into review, a company representative confirmed.
The incumbent agency, Omnicom Group’s Martin/Williams in Minneapolis, is defending.
Contenders are already in place and the review is set to conclude by the end of June, the rep said. She declined to name the participants, though she noted that Martin/Williams is among them. The client is located in Philadelphia.
Lincoln National merged with Jefferson Pilot in April 2006, forming Lincoln Financial.
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