Lincoln Financial: Future Imperfect

NEW YORK A new campaign from Lincoln Financial by 22squared asks viewers to get to know their future selves—today. One spot presents a woman anxiously waiting outside a hospital ER to hear news about her husband’s condition. She comes face-to-face with an older version of herself. “At least you are prepared,” the older woman tells her. “Are you me?” the woman asks, peering into the visitor’s eyes. “Have fun in Italy,” the older woman says, informing her younger self that she will go traveling with her husband next year.