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Ford Motor Co. will more than double its network media spend behind Lincoln Mercury, starting with a campaign breaking this week tagged, “There are those who travel. And those who travel well.”
Lincoln’s former tag, “American luxury,” will continue as the brand’s internal “rallying cry,” said Ann Kalass, Lincoln Mercury marketing manager.
A 60-second brand spot, titled “Living Well,” breaks today, followed by three ads for the Lincoln Navigator rolling out May 8. Created by Young & Rubicam in Irvine, Calif.,
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