Lime's Strauss Is New Grey Alliance CEO

Was founder at KBS+P promotions, PR unit

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Claudia Strauss, president of Kirshenbaum Bond Senecal + Partners’ Lime promotions and PR unit, has become the CEO of Alliance, Grey Group’s lifestyle and entertainment marketing agency.

Strauss was a founder of Lime, which was spun off from what was then Kirshenbaum Bond + Partners in 2001, and she’s served as a managing partner at the MDC ad agency since 1999. As Alliance’s new CEO, she succeeds John Eckel, also the unit’s president, who left the WPP agency.

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