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The U.S. is No. 1 in a lot of arenas, but it isn’t first when it comes to health. In light of newfound public health concerns brought on by the pandemic, American pharmaceutical company Eli Lilly is asking consumers to engage in dialogue about the country’s overall well-being.
In Lilly’s first corporate campaign, the brand is teaming with the United States Olympic & Paralympic Committee for the 360 effort. Leading with a poignant TV spot titled “Our Collective Health,” the series plans to utilize a team of athletes (including Kathleen Baker, Laurie Hernandez, Chaunté Lowe, Ryan Murphy, April Ross, Oz Sanchez and Allysa Seely), asking them to share personal stories about health challenges.
“We
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