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What do you get when you mix nostalgia for canned ravioli with a classic marketer’s burning desire to stay relevant in contemporary culture? Apparently, an original trap-inspired music video featuring 21-year-old artist Lil Yachty alongside 60-year-old performer Donny Osmond, with both singing—heavily auto-tuned—about Chef Boyardee.
“Start the Par-dee,” slathered with camp, is an ad for a new line of retro-styled “Throwback Recipe” products from the ConAgra-owned brand. In keeping with the zeitgeist, it’s relentlessly self-aware—complete with slapstick winking and a kitchen-sink pastiche of green-screened backdrops and props paying homage to myriad eras.
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