Rolls Out Shareable Collections

The rewardStyle-owned app is making it easier to shop from influencers

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.’s quest to be the world’s go-to shopping app continues with the introduction of Collections, a feature that allows users to save products and images in digital folders on the app.

Users will now be able to find an item on through an image uploaded by an influencer—say, a sweater or a pair of pants—and save it to a folder of their creation, such as fall outfit inspiration, or wedding guest dresses.

The feature is similar to ones already found all over the web, such as Instagram’s save and folders capability and Pinterest’s digital pin boards.



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