Like the Digital Revolution, Brands Need to Claim Responsibility for Decisions or Be Left Behind

It’s a necessity, otherwise they could go the way of Kraft Heinz

a pink background; a line graph is drawn in the middle of the background; a cartoon character hangs from the corner of the graph; from the persons other hand hangs the Kraft Heinz logo
Kraft Heinz saw a drop in stock, which some attribute to their reluctance to adapt to changing consumer preferences. Getty Images, Kraft Heinz

The great social disruption is not around the corner—it’s already here.

Luc Wise is a co-founder of The Good Company.