Lighting Up Ameren

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Rodgers Townsend Connects Utility, Public
CHICAGO–Ameren attempts to further brand its new name by promoting a community lighting program through a campaign from Rodgers Townsend in St. Louis, the agency’s first full-scale work for the client.
The TV, print and radio campaign pitches the utility company’s “SmartLights” program, which offers nonprofit operations including municipalities up to $20,000 in free lighting equipment and installation to better illuminate public places.
Rodgers Townsend’s TV spot attempts to “show [SmartLights will] make a real difference,” said agency partner Tim Rodgers.

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