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Direct Results Group faced an entirely virtual challenge in its introductory campaign for Lighthousebank.com.
The client “is a pure-play online bank—meaning there are no retail locations,” said Jim Porter, senior vice president, account services at DRG, Boston.
“Number one, we wanted to introduce the bank; number two, we wanted to tell people why they would want to bank there,” said Porter.
One of the first online banks chartered in the New England region, the Waltham, Mass.-based
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