Lighter Love Stories for Virginia

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Work has updated one of tourism’s most venerable tag-lines—”Virginia is for lovers.”

The Richmond, Va., shop’s new television campaign for the Virginia Tourism Corp. puts a humorous twist on a slogan that has graced millions of car bumpers over the past 32 years.

“Everybody has heard ‘Virginia is for lovers,’ ” said Work creative director Cabell Harris.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in