Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When creating an international spot for an iconic brand, it’s important to make the message simple. Egan/St. James Advertising in Pittsburgh does exactly that with a new spot for Zippo Manufacturing Inc., makers of the famous lighter, that is targeted for use outside of the U.S.
The spot links two American icons: Zippo and the Statue of Liberty. In the commercial a gust of wind blows out Miss Liberty’s torch, forcing a security guard to clamber to the monument’s crown and relight the beacon with his Zippo.
Creative director Lee St.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in