Lifetime Names Melton

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Tricia Melton has been appointed vice president of marketing at Lifetime Entertainment Services in New York. Melton will oversee consumer, ad sales, affiliate and synergy marketing for Lifetime Television, Lifetime Movie Network and Lifetime Real Women. She will report to Tom Hanft, senior vice president of marketing, advertising and promotion.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in