LifeStyles Ads a Tad Too Cheeky

NEW YORK A colleague called this new LifeStyles condoms campaign “naughty.” Obviously. But with the right side of this young woman’s butt hangin’ out there for all the world to see (the model rolls like Britney and all those other tabloid desperados), it’s also too, too cheeky. The bottom of the butt cheek does catch the eye, however, and seems to be the new sex orb of the moment in a really glutted field. Given our culture’s extreme hypocrisy about sex, condom ads usually dwell in some bad pun netherworld, both in words and visuals.