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"Uplifting" female lifestyle site LittleThings is making a bid for another big-name women's media outlet: Gawker's Jezebel blog. Today, LittleThings announced that it had put in a $10 million bid for Jezebel, whose owner declared bankruptcy earlier this summer as a result of its costly legal battle with Hulk Hogan. Gawker is currently in the midst of being auctioned off.
"Adding Jezebel's 10 million monthly readers to our 50 million will further strengthen LittleThings' reach, audience, and editorial and branded content offerings, making it well worth the investment," said LittleThings co-founder and CEO Joe Speiser, in a statement.
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