Life'S A Zoo

Creative staffers at RDW Group had a hard time filming their first commercials for the Roger Williams Park Zoo in Providence, R.I.
Turns out the local talent in rural Livingston, Mont.-where a pair of 30-second spots were shot-threw a hissy fit worthy of a pampered Hollywood diva.
To underscore the tagline, “You can learn a lot from an animal,” Providence-based RDW cast a burly logger as a bearish mountain man for an ad (shown here) that required him to use his teeth to pluck a fish from a stream.
No problem … until director James Holt mentioned a deadly bacteria that thrives on the scales of some fish.
A man of many talents, the logger apparently used the Internet to search out some medical information, then returned to the set and refused to do the scene.