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Coca-Cola’s month- old “Life Tastes Good” campaign is garnering kudos from the company’s influential bottlers.
A select group of bottlers nationwide, contacted last week by Adweek, said that while the new work isn’t as lively as they would like, it’s a step in the right direction.
“I expected a lot more [initially],” one Midwestern distributor said. “But the more I see them, the more effective I think they are.”
Four Coke Classic spots, by McCann-Erickson and its Amster Yard subsidiary, both in New York, are airing now in the U.S.
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