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MIAMI BEACH, FLA. Advertising is a changing industry, but the stalwart TV spot still reigns. But how do you get people’s attention with a TV spot in an increasingly cluttered media landscape? Mark Tutssel, Clio Awards’TV and Cinema chair, recommends taking another look at animation.
In a speech at the Clio Awards Festival on Tuesday, accompanied by video of several examples of animation in advertising, Tutssel urged the crowd to make spots “fresh, interesting and engaging” so people watching would be entertained.
“I
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