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With Percy Pig and Kevin the Carrot, British supermarket chains have been introducing brand mascots to lead their Christmas campaigns. Now retail rival Lidl is getting in on the act by debuting its own cuddly character.
The supermarket chain’s Christmas advert this year features Lidl Bear, an expressionless soft toy who becomes a brand ambassador, almost by accident, after a father discovers his Lidl-branded jumper has shrunk in the wash. As a result, the bear gets to wear it instead, finding fame in the aisles of the supermarket before going on to become a celebrity sensation.
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