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BOSTON Liberty Mutual has named four finalists in the review of its estimated $50 million ad account, sources said.
Competing are: Havas’ Arnold and Interpublic Group’s Hill, Holliday, Connors, Cosmopulos, both here, and New York agencies Euro RSCG, a unit of Havas, and MDC Partners’ Kirshenbaum Bond + Partners.
KB+P is the seven-year incumbent and got a free pass into the final round.
Out of contention are IPG’s Mullen, Omnicom Group’s Merkley + Partners and WPP Group’s JWT.
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