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Liberty Mutual, one of America’s largest insurance companies, has issued its first creative agency RFP in more than three years. The purpose of this move is to expand its marketing efforts in the United States by way of unspecified “new concepts.”
The review specifically concerns the company’s personal insurance or business to consumer (B2C) unit. According to a Liberty Mutual spokesperson, Havas New York, which has been incumbent on the account since 2013, will compete for this additional work while also retaining a space on the client’s roster.
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