Liberty Mutual Invites 10 Shops

Ten agencies have been approached by Morgan, Anderson & Co. in the review being conducted for Boston-based Liberty Mutual Co.
Among the shops contacted were Mullen, Wenham, Mass.; Hill, Holliday/Altschiller & Co., New York; and Ingalls Advertising and Holland Mark Martin Edmund, both Boston, industry sources said.
Of these four contenders, only Holland Mark Martin has an existing relationship with the client. The shop developed Liberty Mutual’s corporate Web site and handles trade advertising for various business units, said agency chairman Bill Davis.
Ingalls may have an inside track as well, sources said.