Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Liberty Mutual represents a big win for Havas Worldwide's New York office, six months after leadership changes at the shop.
With annual media spending of $150 million, the insurance company gives the shop a high-profile opportunity to showcase its strategic and creative capabilities. And with spending that high, the media assignment is just as significant for the brand's new agency for media planning and buying: Publicis Groupe's Optimedia.
In selecting Havas Worldwide, Liberty Mutual chief marketing officer James McPhee cited the agency's "significant experience, creative leadership, and strong analytics."
Andrew Benett's, the shop's global president and head of the New York office, in turn, said of his new client: "We see amazing potential in the business and look forward to partnering with them to help chart the next chapter for the brand."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in