Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Liberty Mutual, known for its “Truth Tellers” ads that prominently feature the Statue of Liberty in the background, has launched a new brand positioning with new mascots: LiMu Emu (an actual emu) and Doug.
Created by Goodby Silverstein & Partners, Liberty Mutual’s agency of record for the past 18 months, the ads follow the unlikely partners, portrayed as a classic, wacky buddy cop duo, as they inform unsuspecting consumers that it’s a crime to pay for things you don’t need.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in