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Liberty Mutual has narrowed the list of contenders in its creative review to include mcgarrybowen, Mullen, Havas Worldwide and incumbent Hill Holliday, sources said. McCann Erickson was cut from the search late last week.
The Boston insurance company is now testing ideas from those agencies before making a decision in October. In June, Liberty Mutual put the business into review, appointing Pile + Co., Boston, to handle the process.
This week the marketer is also seeing final presentations from media agencies pitching its business, which has also been handled by Hill Holliday.
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