Liberty Launch Key for Chrysler

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DaimlerChrysler’s ailing Chrysler Group has a lot riding on the launch of its newest model, the Jeep Liberty.

The campaign aims to expand Jeep’s appeal to urban consumers, including import-brand loyalists who have no desire to go off-road, said Bill Morden, executive vice president and executive creative director on the Chrysler and Jeep brands at PentaMark Worldwide, Troy, Mich.

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