Liberty to Grey Direct

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Agency’s DM Unit Beats 3 Other Shops
NEW YORK–Grey Direct has won the estimated $20-25 million direct marketing account of insurance company Liberty Mutual Group, sources said.
The shop, a unit of Grey Advertising, won the business-to-business account after a two-month review that included Rapp Collins here, Hill Holiday Direct in Boston and Brann Blau in Baltimore, a unit of Snyder Communications.
The last known incumbent on the business was the now-defunct Wells BDDP. Grey Direct referred calls to the client.





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