LHC Gives Winston The Blues As Sponsor Of Rolling Stone Tribute

ATLANTA – Hoping to associate its Winston cigarettes with the “low-down, hard-stompin’, railroad-smokin’ blues,” R.J. Reynolds is the sole advertiser of a special blues section in Rolling Stone’s 30th anniversary issue.
Long Haymes Carr (LHC) in the client’s hometown of Winston-Salem, N.C., created the eight-page insert, which features photographs of blues musicians and copy blurbs that tell each performer’s story.
“It ties to the [Winston] campaign idea of ‘No Bull,’ ” said LHC vice chairman, chief creative officer Jim White.