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LONDON—LG Electronics has launched a bright, surreal new global brand campaign that spotlights the brand’s high-tech capabilities.
At the heart of the campaign, created by The&Partnership London and titled “Light Up Your World,” is a 90-second film that follows a woman as her mundane surroundings are transformed by spectacular neon lights.
She encounters a futuristic cityscape, an underwater world filled with magical fish and a brightly-lit tree—a key visual that will also run across print and out of home executions.
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