Study Shows That LGBTQ Inclusion in Ads Benefits Brands and Boosts Visibility
P&G's Marc Pritchard says he wants the industry to 'accurately reflect all people'
More than two-thirds of non-LGBTQ consumers feel better about buying products from brands that put LGBTQ people in their ads.
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Consumers who have been more exposed to LGBTQ people through the media are more likely to accept them, according to a new study from CPG manufacturer Procter & Gamble and the media advocacy group GLAAD.
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