Study Shows That LGBTQ Inclusion in Ads Benefits Brands and Boosts Visibility

P&G's Marc Pritchard says he wants the industry to 'accurately reflect all people'

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Consumers who have been more exposed to LGBTQ people through the media are more likely to accept them, according to a new study from CPG manufacturer Procter & Gamble and the media advocacy group GLAAD.

The study, based on survey data from over 2,000 non-LGBTQ U.S. adults, found that viewers exposed to media images featuring members of the LGBTQ community in the past three months were more likely to say they’ve become more accepting of gay, lesbian, bisexual, nonbinary and transgender people in recent years than viewers who had not.

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