LGA Gets in the Swing With Dunlop PR

ATLANTA Luquire George Andrews has won a review to provide public relations support for Focus Golf Systems, the division of Dunlop Sport that manufactures and markets golf and tennis products, the agency said.

The independent Charlotte, N.C., shop bested three other undisclosed agencies in the review. Billings were not disclosed, but the Greenville, S.C.-based client will spend about $5 million on advertising, public relations, promotions and endorsement contracts this year, sources said.

LGA’s work will include event planning, trade show planning and media relations. The client creates its advertising in-house.

PGA Tour golfer John Daly uses Dunlop Sport’s golf clubs and has a contract as the company’s spokesman. Retired tennis pro John McEnroe endorses the company’s tennis equipment.

Dunlop Sport, the nation’s largest producer of tennis balls, claims its drivers and putters are among the top five brands in golf.