LG Signs Up WPP, Publicis Shops

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BOSTON LG Electronics today said it has finalized its global agency partnerships across its traditional, digital and media services.

The three new global agency partners are: WPP Group’s MindShare and Young & Rubicam and Publicis Groupe’s Publicis Modem, the company said.

LG earlier this month appointed London-based Bartle Bogle Hegarty, backed by Publicis, for the strategic development of its worldwide brand, product creative work and marketing communications.

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