LG Shifts to BBH

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Publicis Groupe-backed Bartle Bogle Hegarty has won global creative and strategic chores for LG Electronics, the South Korean consumer electronics maker said today.

Because LG counts vacuum cleaners among its many product offerings, BBH is parting ways with Dyson, a creative account valued at $30 million, per sources.

“We want one single powerful LG brand, even though our business itself is multi-faceted and operates in a number of categories,” said Sung-Hun Han, head of LG’s global brand marketing, in a statement.

LG





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in