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LG Electronics USA, a subsidiary of the Korean conglomerate LG Group, will choose among three agencies in a review of its estimated $10 million ad account.
The company manufactures televisions, VCRs, camcorders and other consumer products, many under the Goldstar brand.
C.K. Lee, director of sales support and advertising at the Englewood Cliffs, N.J.-based client, said last week that incumbent Giacalone & Wood of Hopatcong, N.J., was one of three shops involved in the review. He declined to identify the others.
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