LG Electronics and Pantone Color Institute's New Pop-Up Brings a Multi-Sensory Experience to New York

LG Electronics USA and the Pantone Color Institute are collaborating for a new pop-up, Café OLED by LG, this weekend in New York. The electronics company and the color institute will “marry” the spectacle of Pantone colors on an LG OLED TV to support the powerful nature of color. For an electronics company, LG hopes to showcase and personify the power of colors and tie in the other human senses, such as taste, to experience color on a new level.